Creating Your Own Fence Company

Creating your own fence company is a lucrative business. It allows you to be your own boss, set your own schedule, and build your business the way you want.

Fence Company

Obtaining the necessary paperwork and licenses to start Fence Company Nashville is essential. This includes a business owner’s policy and a contractor’s license.

Before the fence installation starts, a crew from the fence company must dig post holes. This usually requires a small team of workers with handheld post-hole diggers or, in more challenging locations, gas or electric power-driven equipment. This process helps prevent the foundations of a fence from shifting, moving, or collapsing due to frost heaves. It also makes it possible for the fence to sit below the frost line and protect against freezing temperatures.

Before hiring a fencing contractor, check their credentials. Many states require fencing specialists to be licensed and insured. This protects you from any problems that may arise during the installation process, such as onsite accidents and defective materials. Also, check for accreditation from the American Fence Association. These credentials are a great indication that the contractor is committed to quality and safety.

Another important aspect of a fence company is its workforce. A fence installation business should employ highly skilled and experienced employees. This will ensure that the company is able to deliver high-quality results and meet its client’s expectations. Moreover, the company should be able to accommodate different work schedules and holidays.

To get the word out about your fence company, consider using traditional methods of marketing and advertising. These include advertising on television and radio, and distributing flyers in your area. You can also use social media and digital marketing to reach your target audience. Additionally, you can hire a local salesperson to help you promote your services.

When starting a new fence company, it is essential to choose a niche that will allow you to stand out from your competitors. For example, you can focus on residential fencing, or you could specialize in commercial work, like security fences and parking garage enclosures. Choosing a niche will allow you to focus on building a strong customer base and establishing your brand as a professional and reliable fencing company.

The first step in launching a fence company is to gather the necessary capital for your business. This can be achieved through savings, investments, or personal assets such as cars and houses. In addition, you can use credit cards or loans to cover the initial startup costs. Lastly, it is a good idea to establish your company as a limited liability company. This way, you can limit your losses in the event of a lawsuit.


Fence installation companies need a large amount of manpower. This is especially important because it is difficult to do the work alone and can be dangerous if you are not experienced. The best option is to hire a fencing company with a proven track record of quality work and customer satisfaction. This type of business also requires a business license, and it is recommended that you form your company as a limited liability corporation (LLC). An LLC will give you the opportunity to grow and protect you from personal liability should there be complaints about the quality of your work.

To attract customers to your fencing company, you need to market yourself effectively. Using digital marketing strategies, such as social media advertising, can help you reach your target audience. Other marketing methods, such as networking and business cards, can also be effective. You should also consider offering a discount to new customers to encourage them to come back for future services.

As the owner of a fence company, you will need to have a strong understanding of financials and how your business operates. You should know how to create a budget and set a realistic revenue goal for your business. This will help you make informed decisions about hiring, purchasing equipment, and investing in advertising. You should also consider getting a business owner’s policy (BOP) to ensure your company has the coverage it needs.

An essential part of the job of a fence contractor is to measure and estimate the run of the desired fence. This usually involves a long tape measure or wheel-type measuring device. The estimator will also confirm the style of the fence, property line, and any easements that may affect the project.

Once the estimate is completed, the fence contractor will send it to the client for approval. Then, the fence company will schedule a time to begin the project. The company will also notify the utility company and request a permit. Before starting construction, the fence installers will dig holes for the posts. These will be dug with hand-held post-hole diggers or gas-powered ones if the ground is hard. The holes will be deep enough to prevent frost heaves.


Fencing companies can grow their businesses through traditional marketing methods like Yellow Pages listings and word-of-mouth referrals. In addition, they can also use online marketing tools to reach new customers and generate leads. These tools include social media, search engine optimization, and email marketing. In addition, they can make their website more attractive and user-friendly to increase their web traffic. They can also invest in branded materials and vehicle wraps to promote their business.

A key to success for a fence company is creating a unique selling proposition. This should be the primary focus of their marketing efforts and should differentiate them from other fencing contractors. This will help them attract more customers and improve customer retention. This includes branding their company with a memorable logo and consistent messaging across all marketing materials.

Social media is a valuable marketing tool for fence companies, as it allows them to share photos of their work and interact with potential customers. Facebook, Instagram, and TikTok are all good platforms for reaching new customers. Facebook offers a number of advertising options, including cost-effective ad campaigns and targeted ads. Instagram and TikTok offer a more visual focus that is well-suited for showcasing fencing projects. These platforms can also be used to engage with local communities and connect with home improvement enthusiasts.

Digital marketing is another essential part of your fence company’s strategy. This can be achieved by building a website, listing your business on Google and other online directories, and using lead generation sites such as HomeAdvisor, Angi, and Thumbtack. You can also create a professional profile on LinkedIn to connect with fellow fence contractors and real estate professionals.

Word-of-mouth recommendations from satisfied customers can be an excellent source of new clients for a fence company. Encourage your happy customers to post reviews on your website, social media accounts, and third-party review websites. This will not only help you build your reputation but will also drive new traffic to your website. Other marketing tactics for fence companies include using a field service CRM to keep track of customer data. This will allow you to see which areas of your business are performing well and which ones require improvement. It will also help you make informed decisions about your advertising budget.


Before starting a Fence installation business, it is important to make sure that all of the legal requirements are met. This includes obtaining the proper licenses, tax registrations and permits. Getting these in place is important to protect your business and to keep it running smoothly. In addition, it will give you peace of mind knowing that your company is doing everything legally.

Depending on where you live, there may be different laws regarding property lines and fences. For example, some places require that you obtain a permit to build a fence over six feet tall. Others may only require that you get a permit for certain kinds of fences. You may also be required to notify your neighbors that you are constructing a fence.

You should also check whether or not your state requires you to carry insurance. This is important because you can be held responsible for any damage to your neighbor’s property caused by your fencing work. In addition, it’s a good idea to have a written contract with your contractor. This will help prevent any disputes in the future.

Another thing to consider is registering your business name. It’s important to have a name that is easy to remember and that will stand out in the competition. Additionally, it’s a good idea to register your business as a limited liability corporation, which will allow for growth and protect you from personal liability should there be any complaints against your services.

It’s also a good idea to have a business bank account. This will make it easier to file taxes and track your profits. It’s also a good idea to hire a team of employees who can handle the workload. Having a permanent crew will also ensure consistency in quality.

Lastly, you should consider hiring a licensed and insured contractor for your project. While it’s tempting to save money by using an unlicensed contractor, the risks are high and could cost you a lot of time and money. Fortunately, there are many ways to find a reputable contractor. You can check online reviews, read testimonials and compare rates. You can also ask friends and family for referrals.